Friday, October 10, 2008

'Untitled' by ASOS


'Untitled' is an innovative new menswear project initiated by online retailer ASOS. Developed from the idea that limited edition products captivate men, 'Untitled' invites experts in denim, vinyl, trainers, sunglasses and new designers, to collate, and then offer to ASOS, a series of rare,  hard to find or limited edition products for sale. The project propels menswear forward on ASOS and highlights some of the current creativity in men's fashion and lifestyle products. 
Fraser Laing, owner of Archiv which was set up in 1997 to sell exclusive vintage eyewear has selected contempory limited edition styles along with vintage frames. Rick Frystak, Amoeba's leading vinyl-buying expert selected the record for the project, choosing rare vinyl albums from multiple eras, genres and styles.
Hywel Davies fashion writer and author of Modern Menswear, approached new menswear designers, and commissioned them to design limited edition garments especially for 'Untitled'. Swedish Patrik Soderstam has designed 5 different limited edition graphic t-shirts which are both bold and dynamic. Berlin based  Carola Euler offers a grey pleat sweatshirt combining her utilitarian design approach. Another Berlin designer Frank Leder has handmade wool scarves and combined his obsession with historical Germany by applying vintage enamel badges. London based Jean-Pierre Braganza constracts with expertly cut patterns that emphasize the human figure and offer unexpected detailing. Deryck Walker completes the group with his new take on the classic white shirt.
Also participating in 'Untitled' is the online trainer store Croocked Tongues who have been selling hard to find trainers since 2000.

A big thanks to Natasha for all the pictures and information about 'Untitled'.

1 comment:

Terencesambowrites said...

awesome post Fred looks like u prepping up for our new blog :o) good job!